This is the site title that appears in the top of the browser. Search engines place a great deal of emphasis on this tag and it's relevance. A well thought out title can make a real difference to your search engine rankings!

Keywords are becoming less and less important, as search engines try and find more accurate ways of indexing your site and judging its relevance. However, a small number of well known engines still make use of this meta tags, so it should not be ignored completely. Your keywords should be a comma separated list of words and phrases (with a space after the comma). Try not to use more than around 30 words or phrases.

Provided your description is considered by the search engines to be relevant to the content found on your site, then it will be displayed alongside your link in the search results. Again, the key to a good description is relevance. Try to include phrases used early on it your sites text, but also keep it brief - less than 250 characters.

For the most part, this option should be left as 'Please select'. It only needs to be changed if you wish your page to be displayed as part of a submenu. In this instance, simply select the page that will act as the parent of the submenu.

The page title serves 3 purposes. Firstly, it will be displayed at the top of the page. Formatting is taken care of automatically. Secondly, it will be displayed on the menu as the name of the link. Lastly, it will form the link itself. Because of this, try and avoid using any special characters in page titles. For example, rather than using an ampersand '&' type the word 'and'. This should avoid any problems when linking to pages. If you need to link to a page from within your content, you should link to the page title all in lowercase with all spaces replaced by hyphens. The link should always start with a forward slash. So to link to a page titled 'About us' you would link to '/about-us'.

This option will generally not need to be changed. This gives you the ability to insert custom objects such as forms onto your page that have been written for you.

investment readiness

You usually only get one chance to impress potential financiers, so our Investment Readiness programme helps businesses across the West Midlands Region to get in the best possible shape before approaching external sources of finance.

We first conduct an appraisal of your business and from that we determine the most likely source of capital – or combination of sources – for your business.

Then we rigorously assess your proposal from those readers' points of view, and identify those aspects that need to be made more robust. This is not just about improving the look of your business plan – it involves examining the business itself: its products/services, markets, management, strategy, business efficiency, IPR etc..

We will work with you to remove, reduce or bridge these gaps in the fundamentals of your business. As appropriate we involve your team and your external advisers, and tap into grant-aided schemes that will cover all or part of the cost.

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