This is the site title that appears in the top of the browser. Search engines place a great deal of emphasis on this tag and it's relevance. A well thought out title can make a real difference to your search engine rankings!

Keywords are becoming less and less important, as search engines try and find more accurate ways of indexing your site and judging its relevance. However, a small number of well known engines still make use of this meta tags, so it should not be ignored completely. Your keywords should be a comma separated list of words and phrases (with a space after the comma). Try not to use more than around 30 words or phrases.

Provided your description is considered by the search engines to be relevant to the content found on your site, then it will be displayed alongside your link in the search results. Again, the key to a good description is relevance. Try to include phrases used early on it your sites text, but also keep it brief - less than 250 characters.

For the most part, this option should be left as 'Please select'. It only needs to be changed if you wish your page to be displayed as part of a submenu. In this instance, simply select the page that will act as the parent of the submenu.

The page title serves 3 purposes. Firstly, it will be displayed at the top of the page. Formatting is taken care of automatically. Secondly, it will be displayed on the menu as the name of the link. Lastly, it will form the link itself. Because of this, try and avoid using any special characters in page titles. For example, rather than using an ampersand '&' type the word 'and'. This should avoid any problems when linking to pages. If you need to link to a page from within your content, you should link to the page title all in lowercase with all spaces replaced by hyphens. The link should always start with a forward slash. So to link to a page titled 'About us' you would link to '/about-us'.

This option will generally not need to be changed. This gives you the ability to insert custom objects such as forms onto your page that have been written for you.

Electro Plating & Metal Finishing

  

 


NATURE OF BUSINESS

Electro Plating and Metal Finishing

STAGE OF DEVELOPMENT

Established (Annual turnover £3m+)

INVESTMENT BEING SOUGHT

Up to £500,000 co-investment (Minerva Members alongside a Venture Capital Fund)

20% EIS TAX RELIEF POTENTIALLY AVAILABLE

Yes

PREPARED TO HAVE MULTIPLE INVESTORS

Yes

EQUITY STAKE

Realistic

INVESTOR PARTICIPATION

Non-exec or part-time

MANAGERIAL SKILLS SOUGHT

Business development and/or financial

LOCATION

Birmingham

 

 

A long established company, now under a new generation of management, seeks capital to re-structure its finances and to allow it to pursue controlled and profitable expansion. Its capital base has historically been poorly structured, resulting in heavy financing costs (leasing, invoice discounting and loans) that turned an otherwise profitable business into a loss maker.

 

The company has state-of-the-art plant and processes (attracting prospective customers), a long leasehold site in a busy part of the city, a highly diversified customer base and new management that is experienced and ambitious. Sales activity has been increased, so that despite uncertainties in the general economy a 20% increase in turnover over the next 2 years appears to be a realistic prospect.

 

Greater plant utilisation and tighter controls to reduce waste will help to maintain gross margins. The new Managing Director is currently streamlining the company's outdated management processes to both increase efficiency and reduce overheads. The company will by that time be well positioned to benefit from an eventual upturn in the economy.

 

Restructuring the company's finances will immediately allow it to reduce its crippling financing costs and at the same time give it the capacity to attract and process a bigger turnover. It is anticipated that Minerva Members will invest in parallel and on agreed terms alongside a venture capital fund that will conduct due diligence and provide the bulk of the funding. The incoming investors' need for an exit route years is recognised, and will be reflected in the investment documentation.

 

 

 

Further information: Harry Stott, University of Warwick Science Park Limited

 024 7632 3123 or capital@uwsp.co.uk

 

 

Investment in new business carries high risks as well as the possibility of high rewards.  It is highly speculative and potential investors should be aware that no established market exists for the trading of shares in private companies.  Before investing in a project about which information is given, potential investors are strongly advised to take advice from a person authorised under the Financial Services and Markets Act 2000 ("FSMA") who specialises in advising on investments of this kind.  The University of Warwick Science Park Limited ("UWSP") is not authorised to arrange transactions or circulate offer documents under FSMA and cannot advise on the merits or risks of investment.