This is the site title that appears in the top of the browser. Search engines place a great deal of emphasis on this tag and it's relevance. A well thought out title can make a real difference to your search engine rankings!

Keywords are becoming less and less important, as search engines try and find more accurate ways of indexing your site and judging its relevance. However, a small number of well known engines still make use of this meta tags, so it should not be ignored completely. Your keywords should be a comma separated list of words and phrases (with a space after the comma). Try not to use more than around 30 words or phrases.

Provided your description is considered by the search engines to be relevant to the content found on your site, then it will be displayed alongside your link in the search results. Again, the key to a good description is relevance. Try to include phrases used early on it your sites text, but also keep it brief - less than 250 characters.

For the most part, this option should be left as 'Please select'. It only needs to be changed if you wish your page to be displayed as part of a submenu. In this instance, simply select the page that will act as the parent of the submenu.

This selection box governs the order of the pages in the menu. Please note that submenus have their own order, separate from the main menu. If you would prefer that a page is not displayed on the menu at all, simply set its position to '0'.

The page title serves 3 purposes. Firstly, it will be displayed at the top of the page. Formatting is taken care of automatically. Secondly, it will be displayed on the menu as the name of the link. Lastly, it will form the link itself. Because of this, try and avoid using any special characters in page titles. For example, rather than using an ampersand '&' type the word 'and'. This should avoid any problems when linking to pages. If you need to link to a page from within your content, you should link to the page title all in lowercase with all spaces replaced by hyphens. The link should always start with a forward slash. So to link to a page titled 'About us' you would link to '/about-us'.

This option will generally not need to be changed. This gives you the ability to insert custom objects such as forms onto your page that have been written for you.