This is the site title that appears in the top of the browser. Search engines place a great deal of emphasis on this tag and it's relevance. A well thought out title can make a real difference to your search engine rankings!

Keywords are becoming less and less important, as search engines try and find more accurate ways of indexing your site and judging its relevance. However, a small number of well known engines still make use of this meta tags, so it should not be ignored completely. Your keywords should be a comma separated list of words and phrases (with a space after the comma). Try not to use more than around 30 words or phrases.

Provided your description is considered by the search engines to be relevant to the content found on your site, then it will be displayed alongside your link in the search results. Again, the key to a good description is relevance. Try to include phrases used early on it your sites text, but also keep it brief - less than 250 characters.

For the most part, this option should be left as 'Please select'. It only needs to be changed if you wish your page to be displayed as part of a submenu. In this instance, simply select the page that will act as the parent of the submenu.

The page title serves 3 purposes. Firstly, it will be displayed at the top of the page. Formatting is taken care of automatically. Secondly, it will be displayed on the menu as the name of the link. Lastly, it will form the link itself. Because of this, try and avoid using any special characters in page titles. For example, rather than using an ampersand '&' type the word 'and'. This should avoid any problems when linking to pages. If you need to link to a page from within your content, you should link to the page title all in lowercase with all spaces replaced by hyphens. The link should always start with a forward slash. So to link to a page titled 'About us' you would link to '/about-us'.

This option will generally not need to be changed. This gives you the ability to insert custom objects such as forms onto your page that have been written for you.

Advertising Revenue Generator

 


NATURE OF BUSINESSES

Advertising revenue generator

STAGE OF DEVELOPMENT

Launch

INVESTMENT BEING SOUGHT

£75,000

20% EIS TAX RELIEF POTENTIALLY AVAILABLE

Yes

PREPARED TO HAVE MULTIPLE INVESTORS

Yes

EQUITY STAKE

Negotiable

INVESTOR PARTICIPATION

Non-exec or part-time

MANAGERIAL SKILLS SOUGHT

Chair or Strategy/Business Development

LOCATION

West Midlands base

 

As we can demonstrate, our business model has been carefully designed and implemented by professionals with good track records and relevant experience. Our USP is in providing routes into each advertiser's specialist market that are new, warm and direct. We complement the Internet search engine and newspaper options in the advertisers' tool kit, whilst being independent of both.

 

Because detailed information about the viewers/readers of the ads is collected before the ads are run, we can focus part of the spending of both national and local retailers more effectively. We can help advertisers cut part of their spend and still get a better response. For example nationwide outdoor clothing retailers can advertise UK-wide direct to walkers, while the local pub or shopkeeper can simultaneously promote themselves to customers nearby.

 

The key is revenue sharing, based on the free use of our newsletter creation engine that contains a strong range of professional templates for the preparation and publication of newsletters to a professional standard - online and/or in print. (Including affiliate deals with High Street printers). Our templates are free, and importantly they are genuinely easy for novices to use and customise, and for a fee users can add news feeds, crosswords, cartoons etc. This level of professionalism is what newsletter readers increasingly expect (not the product that is visibly made at home using publishing tools for amateurs).

 

Crucially, we share some of the advertising revenue from our regional/national advertisers with the publishers of relevant newsletters, who are also encouraged to sell local ads. They get income as well as a free, professional publication. Across the UK there are thousands of such newsletters, each giving a direct route into a highly focused audience, e.g. rugby, football and tennis clubs, local/village associations, parent/teacher associations, social clubs, hobby and special interest groups etc. Capital is sought to fund our growth.

  

Further information: Harry Stott, University of Warwick Science Park Limited

 024 7632 3123 or capital@uwsp.co.uk